In 1934, a big brand was born, when the excellence promise on color and re-painting products is kept consistently and innovative until today.
Know a little bit about our history, following our timeline.
He was born in Mococa, São Paulo, in 1907. Son of Italian parents and of a very humble background, he only attended elementary school. He started working early as a wall painter, chosen due to necessities. In some years, he became a highly regarded professional and, further, a great entrepreneurial.
On the day his third daughter was born, Mr. Roque Montesano promised his wife that when he could accomplish his dream of having his own factory, he would name it after the name of her daughter, Wanda. This promise would become true soon.
A self-learner, Mr. Roque Montesano was a very dedicated professional. As a painter, he always looked after learning and knowing everything related to his occupation. After studying a lot and try many possibilities, Mr. Montesano would take notes about success formulas in his simple notebook. It’s about time to get the production professionalized and think about the future.
In the early 30s, by improvisation t the shed in his house, at Vila Maria Zélia, in São Paulo, Mr. Montesano started to produce his own paints. In 1947, Mr. Montesano transferred his production to an industrial shed in Mooca, São Paulo, where the factory really started to take shape. An absolute success, in 1972, the factory development in Rodovia Raposo Tavares had been accomplished.
The first to capacitate such occupational professionals, Wanda always have been concerned in taking information into partner workshops and personnel of the brand. Therefore, special events, such as “#VemComWanda”, company’s training center courses, in addition to the modern ColorWan, which are important tools to show the correct way to apply products, main releases, tips and news.
Since the beginning, Wanda brand has a strong presence in sales points, in all countries it operation onto. Wanda developed PDV Kit, so the shopkeeper may present his/her product line, besides make their sales point a lot more attractive to their customers.
Promote Wanda brand in media was a continuous evolution since the 50s.
Wanda is the color that respects your nature. Developing products that do not harm the environment and ensure all our employees’ and users’ wellness is part of Wanda’s objective. Focusing on sustainability, the brand is a pioneer in developing heavy metal-free products.
Wanda products are present in over 60 countries, and for this reason it has the largest number of formulas in the market. It offers a complete range of products for automotive redesign, manufactured in a liable way regarding the society and environment, at São Bernardo do Campo’s industrial park, in São Paulo.
In October 5, 2014, the automotive redesign brand AkzoNobel, which has the name of the daughter of the Brazilian painter and entrepreneurial, Mr. Roque Montesano, who developed Wanda’s first paint formulas, completed 80 years!